I won't bad mouth any individual at QDMA because I have no insight into the positions individuals took behind the scenes in the kitchen where the sausage was made. I will say that the numbers you post above are consistent with the argument of controlling the message. Top charities have a fundraising efficiency between $0 and $0.10. At $0.20, there is plenty of room for improving efficiency. There are many ways to have a poor fund raising efficiency. The worst charities farm out fund raising to companies that take a large cut of the funds. Some very good charities can have a poor fund raising efficiency compared to other good charities simply because they raise funds with many tiny donations from a large base of supporters while others raise funds from a few large donors.
So, if supporting a public forum with posts that discount the need for products of larger supporters causes them to be reluctant, QDMA can afford to lose a fairly significant number of small contributions from disgruntled members and end up both improving their fund raising efficiency as well as the total amount of funds raised presuming larger supporters more than make up for the loss of membership support. That is why I believe that QDMA made the right decision for QDMA but one that is not the best for the mission of advancing QDM.
For those who argue this is for the personal benefit of the leadership, future numbers will tell part of the story. If you see funding efficiency improve and the total funds raised increase while the percentage of administrative costs stay the same or increase, you have at least some support for that argument. The part of the story the numbers won't tell is whether or not side deals between individual QDMA leaders and industry vendors are advantaged.
Thanks,
Jack