Well, I have a huge advantage in the TV area in that I'm only using it to supplement income, NOT as a primary source. I've gotten what I consider decent $ out of TV by supplying footage, interviews and tips over the past 5 years, but I could survive without it. Because of that, I've been able to set parameters for all the hosting offers I've received in the past and walk away when they wouldn't meet them. If it was a primary source, then I'd have to shift more toward infomercials, as others do. Frankly, they have little choice in the matter, as it's how they feed their families.
I realize doing a habitat and deer management show appeals to a much smaller pool of viewers than a "shoot 'em up on utopia" type show does. That type of show has the
potential to appeal to every hunter with cable or a dish. Habitat and deer management mostly can only appeal to those with ground (the WIWhips of the world being an exceptions), which drastically shrinks the pool of potential viewers. Then, it shrinks even further by really only appealing to those in that group that have the time, desire and/or ability to do this type of stuff. Ultimately, IF the network show goes forward, the success or failure will be based on if the sponsors believe it can draw in a high enough % of that comparatively small pool of viewers.
I believe it's possible. Just making #s up here, let's say a channel reaches 500,000 households with hunters. Your "shoot 'em ups" can potentially get all 500,000 viewers, but they don't reach anything close to that #. Instead, they'd likely be doing VERY well if they consistently get 5% of that, which would be 25K regular viewers.
I'd guess at most 20% of those 500,000 would be interested in a show on deer & habitat management. That shrinks the pool down to 100K right off the bat. If the show could pull in 25% of them, it'd be right at that same 25K # of your ave "shoot 'em up," even 20% would likely be considered a success, as these viewers tend to be the ones that aren't afraid to spend $ on improving their grounds/hunting. Forward thinking sponsors put a lot of stock in that, as they tend to see the value in investing $ into reaching their true target audience.
In my mind, the real determining factor is if a show could be done that would appeal to 20+% of that target audience enough to get them to be fairly regular viewers. That's a pretty high # and I honestly don't know if it is attainable or not.
Web shows cost far less to produce. So, the sponsors are paying 5-10K, instead of 20-200K. In turn, smaller target audiences are far more acceptable. I'm pretty confident that the web show will run for years to come. A network show on the same topic is a lot more challenging to pull off. Heck, even if it could do the impossible and draw in 50% of that 100K pool, you still have to convince sponsors it's worth the 20-200K investment based on faith...Much harder to do than 5-10K. Ultimately, that price difference and the competition between shows in that larger pool is why you see shows tripping over each other to do infomercials. Sponsors expect a lot for their 20-200K, and, if you really think about it, they should. You can buy an awful lot of print ads for that same $$$$$$$$$$.