Just for future reference, I wasn't bashing the guy or singling him out in any way, it is rampant within the industry, and if a spade needs called a spade, then so be it, I'm calling it a spade.
Same here. I wasn't bashing the guy. From everything I've heard, he's both a good guy and good at what he does. Frankly, my comment wasn't even about him. It was just a general "buyer beware" statement. I have no doubt that I come off as a self righteous jack wagon when I write about stuff like this (I've actually done several articles on it and a chapter in a book, as well as posts like those above and I KNOW that I make myself look bad with every one of them). I have a ringside seat for this stuff. Heck, I'm often in the training rooms when strategies are laid out. It becomes soooooooooooooooooo freaking easy to spot, after being given the inside view.
As I said, that doesn't make these people "bad." One of my better industry friends has done a ton to help landowners and hunters, yet you'd swear Big N Beasty hung the moon and no other brassica blend could possibly be as good. For the majority, it's simply the cost of having a job in any form of the hunting niche.
I'll tell you straight up, I do it to a lesser extent myself. I have paid pro staff gigs with a bunch of companies. I just do it mainly with pics and a few mentions of what I use in articles. Now, everyone will tell you that they only have pro staff or show sponsored deals with the companies they believe in. So, I don't necessarily expect you to believe me when I say it, despite me then saying that I really, honestly mean it. What REALLY was the difference maker for me in that area is that I did buy something specifically because an "expert" I thought was legit was pimping it before I ever even thought about entering this niche. It was junk, I wasted my $ and I never believed a word he said after that. So, when I started I knew others would feel the same towards me, if they bought something because they even just saw me using it in a pic. I knew I told everyone that the guy pimping it was a fraud whenever he came up in conversation. So, it was easy to anticipate others doing the same to me...I had a great day job when I started. That made me be able to trade long term gain for short term cash. Many aren't in that position/can't make that trade. Others are in the TV or web TV side and you flat out can't take that approach there or you wouldn't be able to produce a show.
Here's just a couple things that jump out at me and scream marketing angle.
TV or web TV, never automatically believe a single word about anything that cost money. You HAVE to have paid sponsors to produce your show and there is waaaaaaaaaaaaaayyyyyyyyyyyyyy too much competition fighting for those sponsorship dollars to be able to pick and choose. It's 100% about who will pay, and most companies now have it written into their contracts that they must get XXX product shots and YY name mentions. That's why the shows are switching sponsors so often. Either they lost their old sponsor or someone offered them more $.
On forum posts, almost without fail, when someone posts "check out my site for info on..." or posts a portion of a blog, but redirects you to their site or facebook page for the rest, as it's "just too hard to post it here" they're trying to get you to their site to either bump their numbers to attract sponsors or trying to sell you the products/services offered on their site. I copy/paste things all the time. It takes more effort to do a partial paste and site link than just to paste the entire blog.
It's too complicated to explain in limited space here...but buy my ____ and you'll have all the answers. To this day, I can't think of one truly legit hunting tactic, habitat improvement or deer management technique that's too complicated to explain. If there is one, I don't know of it. Now scams can get complicated.
I could go on and on, but I'm sure I've made myself look self righteous enough already. As WI wrote, follow the $$$$$$$$. Then just ask if it passes the common sense test. If it doesn't, it's probably a sales pitch. For those trying to make $$$$, this is a business. They need to sell or they don't pay bills. Very, very few are in a position where they don't have to jump through hoops to push sponsors or their own products. It doesn't make them bad people. It's just business
P.S. In complete fairness, it's easy for me to be self righteous about this. When I started, not only did I have a good day job, but there wasn't close to the competition as there is today. TV have taken a huge slice of the $ pie making everyone else fight like dogs over whatever they can get. I was firmly established by the time that happened thanks to people like all of you. I don't think I could even make it no matter what I did if I had to start over today...On the outside chance I could, I'd have to shovel BS as fast or faster than anyone else to do it. The hunting world has changed since I started, and it hasn't been for the better