MO,
I don't think the TV situation is a big impact on the hunting companies in the long run either way. TV doesn't drive demand for most product groups (whether every TV show went belly up tomorrow or not, people will still need bows, arrows, heads, most every major product category). It merely helps push buyers towards one or the other (The Boone Collectors are so cool and they shoot _______ heads (no clue what arrow heads they shoot, but insert whichever they are sponsored by). since I want to be cool like them, I'll buy the same thing.).
As far as the "big names" go, they're also in good shape. Some companies want to be associated with them because the key decision maker legitimately star struck by this one or that one and wants to become buddies with them (go out partying and hunting with them). Other companies believe they'll help them move the extra $50,000-$500,000 they pay them in products and more. Yet others believe sponsoring them will give them the exposure they need to break into their niche market better. There's a long list of reasons that companies believe the very top names are worth gobs of $.
The ones in TV land that are headed for trouble or already neck deep in it are the TV shows and "stars" that aren't Lee & Tiffy, Bill Winke, Pat & Nichole, Bone Collectors, Jim Shockey and so on. If people like those listed make up the top two tiers in TV Land, it's a lot of those 3rd tier on down shows and "stars" that are hurting or most likely going to be in the not distant future.
We are approaching what will likely be the 3rd revolution of a repeating cycle of TV shows and stations folding, as the TV world shrinks. It builds and builds, then corrects its size by a station or two going bankrupt and taking a bunch of shows with them, only to starting growing in the number of stations and shows again.
SD, I have no doubt you can get a lot of viewers. The catch 22 is for those trying to make a living in that niche of the industry. If they don't pimp products, how do they cover their costs and get paid? You can get product sponsors (where they give you no $, but give you free product...More than a few shows on the hunting channels do that, because they can't fill all their sponsorship slots and they believe the audience and potential future sponsors will take them more seriously if they pretend _____, ______ & ______ sponsor their show, instead of being 3 sponsors short). Sponsors won't pay if they don't feel they are getting more than whatever they charge back in sales. Something like that may eventually get a few paying members to view the videos, if the youtube channel got enough viewers and became established, not many would even pay $1 a month, because they can watch so much stuff for free. Charging for anything when free alternative exist is a tough road.