Very interesting concept; harvest methods probably equally unique. My family REALLY likes strawberries; however, they will rarely eat one unless it's in a container labeled Driscoll. This article regarding the Driscoll evolution in strawberry development (including both plants and marketing) is a very interesting read in spite of its length. EnjoyInteresting.....kinda like a vertical hoogle? lol
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How Driscoll’s Reinvented the Strawberry
The berry behemoth turned produce into a beauty contest, and won.