Here in La Crosse, we are in the land of Kwik Trip(for MN and WI guys) and Kwik Star(for the IA guys), They are headquartered in and own all but a handful of gas stations in the greater La Crosse area. There are a few other random gas stations, but when you own 85%- 90% of all the gas stations in an area that has around 100,000+ people, you can dictate trends in the pricing. Our pricing does not have wild fluctuations like j-birds chart shows, on the contrary, everyone is within a penny one way or the other of the Kwik Trip pricing.