You call them out on their BS when they lay it out there! I don't think that we will hesitate to do that over here ;)
Yeah, I personally believe that's the best/only method. I have absolutely no problem when someone is straight forward with what they're trying to do. I always respected Tony LaPratt for getting on stage and telling the audience that, "I'll give you this much for free, but you have to pay for the rest." After that, it was up to the audience to decide if they wanted to pay for more or not...Or to believe what he said or believe it was a sales gimmick. It was all on the table.
The tough part is when people like me say they are doing it to help. Specifically, in my case, I'll flat out tell everyone that I do this because I'd bet somewhere around half or more of you have paid to see my seminars, bought a book, bought magazines I've been in, watched TV segments I've done or were a client, on one level or another. May sound cheesy as heck, but I know darn well that I'd never have been able to do this is it wasn't for you people doing that stuff, and I KNOW how much I love being able to do this as a career...It's a flat out dream job for me.
So, am I telling the truth or blowing sunshine to unleash some future product or service that I'm going to try to suck you all into buying? How can you tell for certain, either way? Maybe 20+ years has been a carefully orchestrated, well crafted persona I've tried to build, just for that purpose. Think that's ridiculous? I know at least 3 people in this industry that are as fake as a 3 dollar bill on TV that have kept it up (starting with video) for longer than that.
Challenging us is about the best approach I can see. It isn't fool proof, but at least most that are real aren't afraid of being challenged. They won't ignore it or run away for a couple weeks or longer every time it persists for more than a post or two. After all, they believe what they are saying. So, they aren't afraid to try to prove it. In fact, trying to prove it often provides new insights and learning opportunities for all involved.
Not a perfect system, but I do agree it's about as good as it gets, so long as it's not done in a "you're stupid," type manner. John's site and he can do what he wants, but I hope he allows that to happen.