I have worked for big corporations but am a small business owner now and where I find the difference comes into play is scale. Mo I assume would be considered a small business owner. Our word and delivery on it is our first line of marketing. Big companies lack that. Doesn't make it good bad or indifferent in my mind, just is what it is. I much prefer to do business with people so I shop accordingly, sometimes pay less sometimes more. Some people shop for convenience and so they are target of the big boys. To get the attention of a convenience shopper takes a catch phrase or slogan, something to tip the scale thus the outlandish claims we so commonly see.