I thought the same thing as Timber did - just because they are not true cams, they are simply eccentric wheels which is a blurred line with a "cam" - somebody is marketing a technicality. Sort of surprising from Matthews - sounds more like something a lesser company would try. They will put it in the hands of some pros on TV and magazines and they will sell like crazy - the market place is full of those that have to have the latest and greatest - even if it truly isn't the latest and greatest. Marketing - sells - period. Especially in our society of sheep. Maybe it will be sold with a free roll-out food plot as well!!!!!