I like Gander Mountain because they have sales all the time where they mark down good items. I must admit I don't like their sticker prices but I shop there because the sales are where the deals are found. I shop the store located in Bowling Green, KY.
Now Cabelas has opened at the same location so we will see how that works out. Competition is good for the consumer.
I have found their service to be good as well. My 2 cents ...