Dick's is paying both ends like a pro. Most of their sales is from non-consumptive sports and they don't want to anger that crowd. So, what do they do? They divide there stores in two, they retain the name Dick's, which has been sullied in the hunting community, for their non-consumptive sports, and remove all the hunting stuff. They then buy the name Field and Stream, dissociate it with the name Dick's and sell to us... Don't know how many folks they will fool in the long run, but that seems to be their tactic!