Not sure where Kent got his information but studies I've seen show bleach, Lysol, and Pinesol are all effective at killing fireblight bacteria. Of those, original Lysol is least corrosive and easier to work with than bleach. But your tools need to be pretty clean before your disinfect them. If they are pitted, corroded, or dirty, there will be lots of places for bacteria to survive. Also, you need to give it a long enough soak to allow the disinfectant to work. Not sure everyone will do that in the field.
I've read that rubbing/isopropyl alcohol is only moderately effective. Not sure about ethyl alcohol hand sanitizer but my guess it would be better than nothing.
For winter pruning, I'm not sure it how much you need to worry about spreading pathogens. And if you are pruning out fireblight infections during the growing season, sanitizing between cuts doesn't do much other than waste time. Even though you might be cutting 8-12" below what looks infected, you can assume the wood you are cutting through still has bacteria in it. The value is getting the most infected wood off the tree and out of the orchard.