Ice Mule coolers?

[Tap]

Any of you guys using one of these?
Looks like a nice product and not ridiculously expensive like a Yeti.
I thought it might make a good carry-on for airline travel. It's nice to have a cooler on vacation but most hard coolers are too large for carry-on luggage.
I thought I'd transfer carry-on contents into soft stuff bags at the destination and then use it as a cooler.
Any thoughts?
http://www.icemulecooler.com/icemule-pro-cooler-x-large-33l/

 

[Boll Weevil]

Yup...love it. We use ours alot on tubing float trips and dump ice out at the end of every day.

 

[Tap]

Yup...love it. We use ours alot on tubing float trips and dump ice out at the end of every day.

Thanks Boll.
I'm thinking the thing would be great for multi day canoe float trips and portaging. And it should pack better in between dry bags and other gear.